11 Ways To Repurpose Content To Grow Your Audience

Content is king. Or so they say. When your pressed for time or have a bad case of writers’ block, you can turn to your old performing content and repurpose it for some great quick wins. This is a proven way to grow your audience from already successful content. Find out ways to repurpose your attention-grabbing content.

Being in the business of content marketing can seem overwhelming and disjointed at times. But the sheer volume of content out there makes it easier to figure out a few must-know steps and tactics to get started and find your niche. If you are trying to grow your audience, use these 11 strategies to repurpose your original content. You can use the ideas to boost your audience without having to start over. Repurposing content isn’t new, but it’s becoming more popular than ever. Here are the most popular and effective ways to repurpose content.

Contents

Repurpose content into new content

Take your old content and you can turn it into new ones. You can create content that answers your original question. Create a new piece of content that doesn’t follow your question or concept. The entire process of repurposing content is as simple as asking yourself what you already know and make it relevant to your audience. Use your content to create more content “First, do no harm.” Often when you create something you are consumed with the creation process and forget to examine the risks. If you can step back and analyze what you created, you will see how what you created is going to be valuable to other people. This is how you create long-term value for your audience. It’s not how you create, but what you create that adds value.

Turn your old posts with a new spin

Being mindful of how your audience takes in content is key. For example, you may have a video and want to make sure the viewer’s knowledge and attention stay on the content. Use the key moments in your content and expand or expound upon those areas that really resonate with the viewers. That’s when the discussion or Q&A about those key moments truly shines and sparks conversations and builds your brand. Or if you have a simple product review and really want to ensure your audience leaves the site with a lasting impression, take some of the questions that you received about your product and answer them in the first 30 seconds of your video. This way, you can still be an expert on your product, while also offering a bonus Q&A with a quick follow-up link at the end.

Repurpose content into slides

Slides are a perfect way to teach a powerful message, create a viral email list or close an interesting website visitor. Here are four hacks that make slides a fantastic free tool to use. Sell a high-value product you already know your audience loves. Play up what you know your audience wants from you and your brand. Be a master orator. Give a great lesson. Share a powerful statistic. The process is relatively straight forward and you can add your own images and more. Blog titles become posts Another hack to make your old posts more versatile is turning your blog titles into full-length posts. Turn your original post titles into leads, tips, news, or call-to-action.

Repurpose content into an infographic

Infographics are a great way to pull in your audience and build a relationship with them, but you need more than good content; you need good stats to back it up. With “literacy” and “data” on the top of every industry search, you’re going to be better off if you can prove your content is worth talking about with an infographic. And you can also double down on your keyword research by taking another run at some old content and finding out what makes it click. Use your content to prove you’re worth the money Using content to prove your worth and convince people you’re worth paying attention to is a great strategy. So is letting your audience know you don’t just create content for the sake of creating content.

Turn your old posts into a podcast

If you have a few years of content that you want to use again, creating a podcast is a great way to do it. Creating a podcast is an effective way to create a living teaching content. Podcasts allow you to host your content in the world of audio while still being able to grow your audience. Podcasts can be a great way to: Create brand ambassadors Provide value to your followers Engage the world A great way to get started is to download the Podcaster platform on your computer or mobile device. Then, create an account, add a new podcast show and add your content. At the very least, you will have a few more followers, which is always a good thing!

Repurpose content into a presentation

Every once in a while, the weight of an article takes its toll and I have to take a moment to rest. There are a few ways to use this time productively: Speak to a friend or client for 30-60 minutes. Spend an hour with a friend or family member. Spend a morning writing, reading and doing some practice. When you are pressed for time and your post hasn’t been viewed, it’s better to talk to someone about your topic than to have your script run dry.

Repurpose content into a series

The content from one post can be divided and used to create three or four more posts for your audience to consume in its entirety. You may choose to let some words and phrases run together to create a narrative. Or you may choose to break down specific elements from the post into more bite-size pieces that the audience can consume at their own pace. Call to action (CTA) for all your posts Is your audience hungry for more? Allowing them to ask for something on your social networks can also lead to conversions. Asking your audience to comment on a post and then offering a discount code or product, as a result, can help grow your audience. I used this tactic with my Forbes channel when a viewer asked me to send some of my favourite snacks to him.

Turn your old posts into a podcast

Podcasting has been one of the fastest-growing media channels. People are eager to hear what your industry thought leaders and experts have to say. An easy way to reach that audience is through a podcast. Instead of your blog post, you can now use your previous blog posts to create your own podcast. If you have produced some great content, why not take it and expand on it, so you can create even more podcasts? Gather your greatest blog posts and turn them into action steps Blog posts do take a lot of work, so if you’re looking for some quick wins, try compiling your best content and turning it into a series of actionable blog posts. Think about the post that brings in the most traffic or is the most shared in your niche.

Repurpose content into a video

Try turning your old, tired posts into compelling videos. You can generate videos quickly and easily by using PowerPoint with some branded templates. These videos can then be embed content on your site The next time you post a quote, interview, or video on your blog, go the extra step and let people embed it in their own blog posts.

Conclusion

If you want your content marketing to hit big, you’ll need to get ahead of the curve and get your content marketing plan well underway. Use these strategies to kick-start your content marketing and get your audience actively engaged.