The Metrics That Matter On Google Analytics: What To Measure And Why

There are several digital marketing metrics you should measure on your website. Google Analytics can provide this data. Find out how.

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What are the metrics to measure on Google Analytics?

Think of these metrics as the real digital marketing ROI to your website.

Query Optimization – What are you selling, and how is it ranked? This will give you insight into what’s working and what’s not.
What are you selling, and how is it ranked? This will give you insight into what’s working and what’s not.
Bounce Rate – This is a good indicator of how your customer’s are viewing your page and if you’re converting them. – This is a good indicator of how your customer’s are viewing your page and if you’re converting them.
Page-Level Call-To-Action % – This is the percentage of people who followed your required instructions. In other words, if a visitor to your website is not qualified to buy your product or service, they’ll follow the prompt.

Why are these metrics important?

Google Analytics provides you with the ability to measure: Click-through rate Average time on page Scroll depth Users on the site Page scroll depth By using a combination of these metrics, you can compare your results with previous or projected data. If your average time on page is significantly lower than anticipated, this might be due to: Users not being on the site long enough Typo The wrong page being shown The sample size is too small It’s important to learn to interpret the data collected from Google Analytics. Be sure to set up reports to provide visual feedback and analysis of the data. Some important reporting tips: Create and format an e-mail for each of your team members to receive the report.

How do you actually get access to this data?

Go to Google Analytics and click on Analytics >> Google Accounts>> login. If you are logged in, you will be able to access all of your Google Analytics data. (You can also access your data using Google Apps.) What do you need to track? You need to track the following metrics to get a clear idea of your business and web presence: Conversion rate Conversion type Online purchase Cost per lead Marketing frequency Marketing channel When do you see the benefits of tracking these metrics? It allows you to check your data against your business goals and objectives. It is a digital marketing dashboard that allows you to track traffic, website stats and spending. It is an important tool to know which marketing tactics are working and how you can improve your campaigns.