Google Marketing Live covered the most cutting-edge product innovations in this space. Marketing, content, and advertising professionals watched from around the globe coming together to learn.
There were keynotes introducing and announcing over ten new digital marketing products. Industry leaders in product management from companies like Omnicom Group, Google, Fenty Beauty, YouTube, and Techstyle Fashion Group all shared their knowledge.
Google Marketing Live took place on May 15, 2019 and made use of the hashtag #GoogleMarketingLive.
Contents
Google Marketing Live 2019 Presenters
Presenters include:
- Catherine Courage, VP, Ads and Commerce User Experience – Google
- Valeisha Butterfield Jones Global Head, Community Inclusion – Google
- Anton von Rueden Chief Operating Officer – TechStyle Fashion Group
- Tiffany R. Warren SVP, Chief Diversity Officer / Founder & President -Omnicom Group / ADCOLOR
- Danielle Tiedt Chief Marketing Officer – YouTube
- Sandy Saputo Chief Marketing Officer – Kendo Brands, including Fenty Beauty
- Matt Gehring, VP, Growth – Rothy’s
- Karen Sauder, VP, Sales – Google
- Tom Lewand, Chief Executive Officer – Shinola
- John Nicoletti, Industry Director, Retail – Google
- Ben Gomes, SVP, Search and Assistant – Google
- Philipp Schindler, Chief Business Officer – Google
Watch Google Marketing Live 2019
Google Marketing Live 2019 Agenda:
Marketing Live 2019 Day 1: Ads Innovation Keynote
The Google Marketing Live Keynote showcases how our newest ads innovations help meet heightened consumer expectations – by being there, being useful, and being responsible.
Presenter: Philipp Schindler, Chief Business Officer – Google
Marketing Live 2019: Unlocking new forms of video storytelling with bumper machine on YouTube
A more in-depth look at the biggest keynote announcements from Google Marketing Live, followed by live Q&A with product leaders and best practices to set you up for success.
Marketing Live 2019: Delivering frictionless experiences with app deep linking on mobile
A more in-depth look at the biggest keynote announcements from Google Marketing Live, followed by live Q&A with product leaders and best practices to set you up for success.
Marketing Live 2019: Inspiring consumers with Discovery campaigns on Google.
Marketing Live 2019 Day 1: Anticipate to win – driving growth in an AI-first world
With advancements in AI, the biggest opportunities for brands are anticipating consumer needs and meeting them in the moment. Hear more about driving growth in an AI-First World with Allan Thygesen, President of the Americas at Google. See the latest innovations from Google Marketing Live 2019 on May 14th, 2019.
Marketing Live 2019 Day 1: The future of search
For 20 years Search has evolved to serve people around the world and connect them with the information they need. Join Ben Gomes, Google’s SVP of Search, to learn where Search is going next and how AI and other innovations are making it possible to help users in entirely new ways.
Ben Gomes, SVP, Search and Assistant – Google
Marketing Live 2019 Day 1: Captivate to Convert – how to drive growth with video featuring Shinola
Whether you’re a legacy brand being reborn on digital, or a digital-native disrupting an established industry, you still face the same challenge: the modern consumer journey is more unpredictable than ever before. Hear from Anil Goteti, Senior Vice President, of Flipkart and Elise Yoshida, Chief Digital Officer at Louboutin, as they share how their brands are innovating across the customer journey to drive growth.
Presenters:
- Tom Lewand, Chief Executive Officer – Shinola
- John Nicoletti, Industry Director, Retail – Google
Marketing Live 2019 Day 1: Breaking through a competitive market with measurement featuring Rothy’s
Hear how Rothy’s – a disruptive direct-to-consumer brand – built a growth strategy and identified key markets by leveraging best-in-class measurement.
Presenters:
- Matt Gehring, VP, Growth – Rothy’s
- Karen Sauder, VP, Sales – Google
Marketing Live 2019 Day 1: Grow Your Business Beyond Borders
As more consumers come online around the world, there’s more opportunity than ever for businesses to reach potential customers beyond your borders. The road to international growth may seem daunting, but with the right insights and digital tools to inform your international expansion strategy, partnering with the right experts to set up your operations for success, and leveraging the right products with global reach to scale your marketing strategy, the barriers to global expansion have never been lower.
Marketing Live 2019 Day 2: Inclusion Works, Q&A with Calvin Klein, inside the product sandbox
Come meet the CXOs who are redefining the rules of business. Learn how these leaders are weaving inclusion into the fabric of their brands and winning customers along the way. Then, join the Google product teams as they showcase the newest products and demos from our Product Sandbox experience.
Presenters:
- Valeisha Butterfield Jones Global Head, Community Inclusion – Google
- Anton von Rueden Chief Operating Officer – TechStyle Fashion Group
- Tiffany R. Warren SVP, Chief Diversity Officer / Founder & President Omnicom Group / ADCOLOR
- Danielle Tiedt Chief Marketing Officer – YouTube
- Sandy Saputo Chief Marketing Officer – Kendo Brands, including Fenty Beauty
Marketing Live 2019 Day 2: Maximize performance with the performance planner
Learn how to improve campaign performance with the budget planner tool.
Marketing Live 2019 Day 2: Visualize your marketing data to unlock new insights with Data Studio
Learn how to get insights from your advertising and business data with Data Studio.
Marketing Live 2019 Day 2: Drive business growth with faster, well-designed mobile sites
Learn how AMP, Progressive Web Apps (PWA) and Mobile UX (mUX) can create a mobile experience that delivers business results.
Learn the ins and outs of optimization score and the new impression share metrics.
Marketing Live 2019 Day 2: Designing for trust
Trust, not technology is the key to making our products work. Catherine Courage, VP of Design for Google Ads, will speak about how we design and build products with advertiser trust as our focal point.
Presenter: Catherine Courage, VP, Ads and Commerce User Experience – Google
Marketing Live 2019 Day 2: Think Auto
Join us for an in-depth look at new auto insights, industry perspectives, and product launches.
Marketing Live 2019 Day 2: Think Retail
Marketing Live 2019 Day 2: Think Finance
Join us for an in-depth look at new finance insights, industry perspectives, and product launches.
Marketing Live 2019 Day 2: Think Travel
Join us for an in-depth look at new travel insights, industry perspectives, and product launches.
Marketing Live 2019: Day 2 Wrap Up
That’s a wrap for Google Marketing Live 2019! We hope to see you next year.
Relive the event with Google here: https://adsonair.withgoogle.com/events/marketinglive
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