When Steve Jobs came back to Apple in 1996, the company was in a bad way. It had to be rebuild, rebranded and reinstated in peoples minds. The Apple brand had to learn what Apple was about and what they stood for. In 1997 they started the “Think Different” campaign. …
Category: Advertising
Philip Kotler on Marketing and the 4 Ps
America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and prestige influence consumers the world over. Philip Kotler, best known for the marketing principle of the four Ps — product, price, promotion, and place —takes …
Digital Marketing Predictions for 2023
Digital marketing is constantly changing and evolving. If you’re a marketer, it can be hard to keep up with all the new trends, strategies, and technologies. But if you love what you do, staying on top of the latest digital marketing innovations shouldn’t feel like work. In this blog post, …
How to Recover Your Disabled Facebook Ad Account
Does your business rely on Facebook advertising? Do you know what to do if your Facebook Ads account gets disabled? Well, continue reading our guide on how to recover your disabled social media Facebook account. What does it mean if my Facebook Ad account has been disabled? If you choose …
How Digital Attribution Works: The Complete Guide to Understanding Digital Marketing Data
Digital attribution is the process of determining the value your company’s marketing efforts are providing to your business. Digital marketing is all about paying attention to your customer’s digital behaviour and finding ways to personalize and refine your marketing strategies based on the action your customers take. Customer’s actions tracked …
New Privacy Settings in Apple iOS14.5: What does it mean for digital marketing?
Apple iOS14.5’s New Privacy Settings will impact all sorts of digital marketing activities. Find out how this update will impact your Facebook Ads, email newsletters and Google Ads. Also, find out what you can do to lessen the impact. What does the new update to iOS14.5 mean for digital marketing? …
10 Tools to Make Your Social Media Game Stronger
Social media can be a game-changer for all sorts of businesses. However, if you don’t have the right tools it can be a huge job of content writing, sourcing images, publishing approval processes, posting schedules and reporting. Here are the top ten tools that make your social media game stronger. …
6 Ways to Transform Your Digital Marketing
Digital marketing has become the key marketing style. Digital marketing includes PPC, websites, SEO, content, video, social media and much more. Some of these methods have become stale and could do with a transformation. Learn how to transform your digital marketing. 6 Ways to Transform Your Digital Marketing SEO and …
YouTube Marketing Summit 2020
YouTube Marketing Summit (September 28 to October 2, Online Event) Want to improve your engagement and sales with YouTube? Then join the largest and best gathering of video marketing experts as they share their proven strategies. You’ll receive step-by-step live instruction focused on YouTube strategy, video creation, and YouTube ads. Become …
Where to network with advertising, marketing, and content creators
Networking is a key activity to keep your business and/or career progressing! Knowing who to seek advice from or when to provide a helping hand can take you to the next level. They say it’s not what you know, it’s who you know. So, how do you actively network? It …