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When Steve Jobs came back to Apple in 1996, the company was in a bad way. It had to be rebuild, rebranded and reinstated in peoples minds. The Apple brand had to learn what Apple was about and what they stood for. In 1997 they started the “Think Different” campaign. …
Digital marketing is constantly changing and evolving. If you’re a marketer, it can be hard to keep up with all the new trends, strategies, and technologies. But if you love what you do, staying on top of the latest digital marketing innovations shouldn’t feel like work. In this blog post, …
Event planning is undoubtedly one of the most unique and rewarding careers you can choose. You’ll get to meet new people, travel to different locations, and help create unforgettable experiences for others. Even with all the benefits of being an event planner, this career path can be challenging for aspiring …
There are many website platforms, or content management systems (CMS), on the market. But how do you know which is the best one for your business website? Here in this article, we review two of the most popular website platforms – WordPress compared to Squarespace. What are the differences …
Marketing can be done as an individual or as part of a wider team. Here are the benefits of marketing collaboration when you are in marketing. Marketing – solo or collaboration? Digital marketing doesn’t mean that you can’t work alone. Some of the marketing teams, however, do encourage the use …
Networking is a key activity to keep your business and/or career progressing! Knowing who to seek advice from or when to provide a helping hand can take you to the next level. They say it’s not what you know, it’s who you know. So, how do you actively network? It …
Online businesses flourish with the increase in web traffic & eventually with the increase in sales. To make this feat achievable, businesses employ SEO strategies. Some businesses get SEO done on their website for months but do not avail the result they wanted to. This usually happens when the SEO …
Are you looking for any industry association regarding marketing and advertising? And you are confused about which industry is most reputable to join? Then do not worry about it, here we will discuss top marketing and advertising industry associations from around the world to join. Firstly, you need to know …
Theodore Levitt’s Marketing Myopia is a profound marketing article giving an astounding perspective of doing business. What is Levitt’s Marketing Myopia? The main objectives of this article are to refocus businesses on customer needs. Rather than the production of goods and services of a business. It also highlights a companies …