Digital marketing is constantly changing and evolving. If you’re a marketer, it can be hard to keep up with all the new trends, strategies, and technologies. But if you love what you do, staying on top of the latest digital marketing innovations shouldn’t feel like work. In this blog post, …
Category: Data
What Exactly Is SSL And How Does It Improve Your Website’s Security?
Do you know what an SSL certificate is? Or how does it improve your website security? What about the impact on SEO? What is an SSL certificate? Most websites these days use SSL certificates to secure their sites from attackers trying to steal your data. This is not to say …
How Digital Attribution Works: The Complete Guide to Understanding Digital Marketing Data
Digital attribution is the process of determining the value your company’s marketing efforts are providing to your business. Digital marketing is all about paying attention to your customer’s digital behaviour and finding ways to personalize and refine your marketing strategies based on the action your customers take. Customer’s actions tracked …
New Privacy Settings in Apple iOS14.5: What does it mean for digital marketing?
Apple iOS14.5’s New Privacy Settings will impact all sorts of digital marketing activities. Find out how this update will impact your Facebook Ads, email newsletters and Google Ads. Also, find out what you can do to lessen the impact. What does the new update to iOS14.5 mean for digital marketing? …
The Metrics That Matter On Google Analytics: What To Measure And Why
There are several digital marketing metrics you should measure on your website. Google Analytics can provide this data. Find out how. What are the metrics to measure on Google Analytics? Think of these metrics as the real digital marketing ROI to your website. Query Optimization – What are you selling, …