How To Use SEMRush

Online businesses flourish with the increase in web traffic & eventually with the increase in sales. To make this feat achievable, businesses employ SEO strategies.

Some businesses get SEO done on their website for months but do not avail the result they wanted to. This usually happens when the SEO is carried out without proper strategies or planning.

Well, if you do not have the right tool to do the work then you will always be doing the hard work. So, what’s the smart way out? Using a smart SEO tool – SEMRush!

SEMRush is one of the best SEO tools available in the market that helps you in every step of the SEO Process.

It can help you with:

Keyword Ideas
Competitor Research
Content Ideas
Backlinks Analysis
Traffic Analysis
Lead Generation (Newly Added)

If you’re wondering how SEMRush can you can use SEMRush to give a smart push to your website then you’re in for a treat!

In this article we have discussed the following points about How To Use SEMRush:

Traffic Analytics
Backlink Analytics
Traffic Volatility Sensors
Competitor/Market Research

Let’s dig deeper into them,

Contents

Traffic Analytics

It’s always a great idea to keep a track of your web traffic. This not only keeps you informed, but also helps you analyze your website’s weak & strong points.

You know what’s the best thing about analyzing your web traffic with SEMRush? You can get instant traffic metrics of almost any website.

This helps you if you want to set a benchmark against your competitor and measure your web traffic success.

SEMRush Helps You Analyze Traffic Source

Keeping a track of customer acquisition is really important and it comes handy too when you are analyzing the customers for your website.

SEMRush Traffic Analytics tool helps you do that! You can use it to analyze where the web traffic is coming from; how a competitor’s visitors engage with their websites; which devices the visitors are using to access the websites; and much more!

Domains & Subdomains

SEMRush Traffic Analytics tool helps you to analyze traffic of your competitor’s domain. But what if your competitor is using subdomains for his services?

Well, the traffic analytics tool does not only stop at analyzing the domains; it dives deeper and even gets traffic metrics out of the subdomains too!

Backlink Analytics

In SEO, one of the major things is backlinks. What is backlink? It is a vote for your website from other authoritative websites.

SEMRush Backlink Analytics tool helps you analyze your competitor’s and your website’s backlinks effortlessly. This can help you in understanding what you are doing wrong, or from which websites you should try to get backlinks.

Competitor’s Backlinks Analysis

Analyzing your competitors is one of the best marketing strategies. And SEMRush is one of the best SEO tools in this.

You can Easily compare your competitor’s backlinks with yours and discover new ways of creating backlinks.

You can compare up to five competitor’s backlink profiles side-by-side, this gives you insight into multiple competitor’s progress, saving a lot of your time.

Conduct Deep Backlink Analysis

You can easily discover all the incoming links & the linking domains to your website. And what’s best? You can even check the DA of the referring domain.

This feature of SEMRush can help you shed off backlinks that are getting in your website’s way of increasing the DA and page rankings.

SEMRush dives even deeper and segregates the backlinks by type such as, text, image, form, or follow/nofollow.

SEMRush SERP Sensor

Google changes its algorithms very frequently. This affects website rankings; a major Google algorithm change can even drastically change a website’s rank.

This is where SEMRush comes in! The SERP Sensor technology keeps track of the industry/category based volatility score & informs you how volatile the SERP can get for the industry you are in.

But how does SEMRush inform you about the changes?

The volatility score ranges from 1 to 10 (10 being the highest). The lower the score is, the better the chances of non-fluctuating ranking results, but if the score turns out to be on the high end, rankings will fluctuate a lot.

To brief you about the volatility score, 0-2 is considered low, 2-5 normal, 5-8 is high and 8-10 is very high.

If the score is in the high or very high range, then you can easily understand that Google has launched a major update which has led to major fluctuations with your rankings.

The best thing about SEMRush SERP Sensor is that you can turn on notifications by subscribing to eMail notification or browser push notification. Doing so, will notify you as soon as the volatility score changes. Quite handy, isn’t it?!

Competitor/Market Research

Developing a digital marketing strategy involves competitor analysis. Many companies research about their competitors strategies and improvise on their campaigns to gain better results.

Researching your competitors marketing strategy is not a one time job; you did it this month? Good! You will have to do it next month too, the one after that, and so on.

This may become overwhelming for some people but with SEMRush, you can easily automate your monthly analysis with a new template in my reports.

With SEMRush’s Competitor Analysis tool you can:

Track web traffic
Learn about the organic keywords your competitors are using
Discover the keyword gap and use it to increase your ROI
Conduct deep backlink analysis of your competitor
Discover the keywords your competitors are bidding on
Analyze the text or graphics your competitors are using for display ads

You can easily set up automation for monthly analysis by simply selecting the “Monthly Competitor Analysis” template from “My Reports” section.

To Sum It Up

SEMRush is one of the smartest ways to improve your digital marketing strategies. It gives you a deeper analysis of your competitors & also helps you understand your website’s digital marketing better.

It is not just the smartest digital marketing tool, but also has a simpler UI that makes it easier for people to navigate through it.