When Steve Jobs came back to Apple in 1996, the company was in a bad way. It had to be rebuild, rebranded and reinstated in peoples minds. The Apple brand had to learn what Apple was about and what they stood for. In 1997 they started the “Think Different” campaign. …
Category: Marketing
Philip Kotler on Marketing and the 4 Ps
America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and prestige influence consumers the world over. Philip Kotler, best known for the marketing principle of the four Ps — product, price, promotion, and place —takes …
Digital Marketing Predictions for 2023
Digital marketing is constantly changing and evolving. If you’re a marketer, it can be hard to keep up with all the new trends, strategies, and technologies. But if you love what you do, staying on top of the latest digital marketing innovations shouldn’t feel like work. In this blog post, …
Achieving Your Dream Event Planning Job: A Guide for Beginners
Event planning is undoubtedly one of the most unique and rewarding careers you can choose. You’ll get to meet new people, travel to different locations, and help create unforgettable experiences for others. Even with all the benefits of being an event planner, this career path can be challenging for aspiring …
How Core Web Vitals can harm your SEO
Google releases thousands of updates each year. There are several major core algorithm updates among these. These can significantly change your websites search engine ranking. Core Web Vitals was a major core algorithm update this year. Find out more. Core Web Vitals (as stated by Google) is an update that …
Finding The Best Australian Web Hosting Provider For Your Small Business
What is the best website hosting for your small Australian business? This depends on various factors like budget, speed, customer service, the estimated website traffic and more. Find out how to pick the best web hosting for your website. What is website hosting? Website hosting is a service provided by …
Comparing WordPress and Squarespace: Which One Is Best for Your Business?
There are many website platforms, or content management systems (CMS), on the market. But how do you know which is the best one for your business website? Here in this article, we review two of the most popular website platforms – WordPress compared to Squarespace. What are the differences …
10 Simple Tips for Improving Your Website’s User Experience (UX)
Do you want to improve your website? User Experience is a great place to start. Here are 10 Simple Tips for Improving Your Website’s User Experience (UX). Understand what User Experience is When you think of user experience, you are likely to think of the website when you go to …
The Best WordPress Plugins to Improve Your Site: Must-Haves For Your Site
Plugins are a great way to improve the user experience, increase the website speed and increase functionality. Here are the best WordPress plugins to improve your site. Jetpack by WordPress.com This plugin has nearly one million active installs, and its version 4 has gotten improved performance and stability. There are …
What is WooCommerce and How Does it Compare to Other eCommerce Platforms?
Are you looking for an eCommerce platform for your business to sell products or services? WooCommerce might be a great option for you. What is WooCommerce and How Does it Compare to Other eCommerce Platforms? Continue reading to find out. What is WooCommerce? If you’re looking for an eCommerce platform, …