Best Inspiring Marketing and advertising TED Talks

It’s 2020 advertising and marketing are constantly evolving. Here are some of the best advertising, business and marketing presentations from TED presenters from around the world.

Contents

Life lessons from an advertising man with Rory Sutherland

Advertising – it’s all about perception. Find out how a potato, jewelry, and Spanish orange juice could be perceived differently. A product can have value added to it by changing our perception, or perceived value of the product, with advertising. This perceived value can be just as satisfying as the “real” value. Watch advertising expert Rory Sutherland here:

Two reasons companies fail — and how to avoid them with Knut Haanaes

Does your business only do more of the same or only do what’s new? Find out how to create a balance between what we already know personified and a strategy for ideation with innovation. Professor of Strategy Knut Haanaes says these are the two reasons companies fail. Here’s how to avoid them:

What consumers want with Joseph Pine

Do you know what your customers want? Do you know that they are going to think your products and services are authentic? Hear about mass customisation, authenticity and experiences from Joseph Pine – author of The Experience Economy, Infinite Possibility, Authenticity, and Mass Customization. Watch here:

404, the story of a page not found with Renny Gleeson

What do you do when you provide a broken experience? When a website visitor cannot find the content they are looking for, they may come across a “Page Not Found” error message. Interactive strategist Renny Gleeson talks about 404 pages and how to pivot it to build a better relationship. Watch here:

How to get your ideas to spread with Seth Godin

Do you know how to get your ideas to succeed? Consumers are faced with countless options and too little time when faced with products and services. Hear from marketing guru Seth Godin on what grabs our attention:

What brands can learn from online dating with Sarah Willersdorf

Are marketing and dating similar? With short attention spans, short communications and the need to generate an emotional response perhaps there is more than expected. Brand expert Sarah Willersdorf proposes that marketing can learn from online dating:

Where are our digital advertising really going? with Kristi Rogers

Do you find that certain products and services seem to follow you around the internet? How many of these are relevant to your needs? Advanced mathematics in marketing is changing the ads landscape, in the future, all ads served to you will be relevant and highly targeted. Advertising researcher Kristi Rogers shares how this will change how brands interact with us. Watch here:

Why sneakers are a great investment with Josh Luber

“Sneakerheads” might just be the most powerful marketing influencers. They are collectors and sellers of rare editions of sneakers that impact the success of brands. The unregulated sneaker resale business brings in about $1.2 billion dollars. Find out more from e-commerce innovator Josh Luber: