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It’s 2020 advertising and marketing are constantly evolving. Here are some of the best advertising, business and marketing presentations from TED presenters from around the world. Life lessons from an advertising man with Rory Sutherland Advertising – it’s all about perception. Find out how a potato, jewelry, and Spanish orange …
Adapting the McCarthy’s Four P’s for the Twenty-First Century by Julian Yudelson is a rich modernisation of some of the founding marketing theories. What are McCarthy’s Four P’s? The main objective of this article is to redefine the 4P’s to the evolved, consumer-orientated business world. During the 60s and 70s …
What is ASMR? Viral content, it makes the world go round in this share economy. Everyone has liked or shared a Rickoll video, planking attempt, or a LOLcat meme. One of the latest share-worthy trends is Autonomous Sensory Meridian Response (ASMR). Searching on YouTube brings up millions of results. Some …
Theodore Levitt’s Marketing Myopia is a profound marketing article giving an astounding perspective of doing business. What is Levitt’s Marketing Myopia? The main objectives of this article are to refocus businesses on customer needs. Rather than the production of goods and services of a business. It also highlights a companies …
The Concept of the Marketing Mix written by Neil H. Borden. Borden is a marketing and advertisement professor at the Harvard Business School and he is also a Former President of the American Marketing Association. In his concept of Marketing Mix, Borden puts advertising as the central element of the …