Marketing, Advertising & Content Tools
Online business tools
When Steve Jobs came back to Apple in 1996, the company was in a bad way. It had to be rebuild, rebranded and reinstated in peoples minds. The Apple brand had to learn what Apple was about and what they stood for. In 1997 they started the “Think Different” campaign. …
America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and prestige influence consumers the world over. Philip Kotler, best known for the marketing principle of the four Ps — product, price, promotion, and place —takes …
Digital marketing is constantly changing and evolving. If you’re a marketer, it can be hard to keep up with all the new trends, strategies, and technologies. But if you love what you do, staying on top of the latest digital marketing innovations shouldn’t feel like work. In this blog post, …
Event planning is undoubtedly one of the most unique and rewarding careers you can choose. You’ll get to meet new people, travel to different locations, and help create unforgettable experiences for others. Even with all the benefits of being an event planner, this career path can be challenging for aspiring …
Advertising is a necessary part of running a business. Without it, your company will fail to attract customers and make sales. The most important question you should ask yourself is advertising mediums: which one best suits the needs of your company? In this blog post, we’ve outlined the pros and …
Advertising can be an expensive and difficult process. So, it’s easy to get overwhelmed by the process of designing ads, targeting the right audience, and measuring the success of your campaigns. But there are lots of ways to make it easier on yourself! Here are ten strategies that will help …
Customer segmentation is the process of dividing your customers into groups (segments) with similar needs and wants. Once you have identified segments, you can focus your marketing efforts on these groups to increase customer engagement. If you are a business owner or entrepreneur, it’s important to have an effective customer …
You’ve seen the McCarthy 4P marketing plan before: Product, Price, Place, Promotion. But do you know what it means? The four Ps in McCarthy is a framework for understanding the marketing mix. It is a way to strategically think about how to develop and implement your marketing strategy. This article …
Do you know what an SSL certificate is? Or how does it improve your website security? What about the impact on SEO? What is an SSL certificate? Most websites these days use SSL certificates to secure their sites from attackers trying to steal your data. This is not to say …
You’ve decided to make a website in WordPress. It’s a great platform, but you need to set it up correctly from the start or you will have all sorts of issues. Luckily we have put together a step-by-step guide on how to set up WordPress and successfully launch your website …