It’s 2020 advertising and marketing are constantly evolving. Here are some of the best advertising, business and marketing presentations from TED presenters from around the world. Life lessons from an advertising man with Rory Sutherland Advertising – it’s all about perception. Find out how a potato, jewelry, and Spanish orange …
Category: News
Social Media Marketing World 2019 #SMMW19
Social Media Marketing World 2019 took place on March 20, 2019 – March 22, 2019 in San Diego, CA. Social Media Examiner put on this jam-packed with the best social marketers. They share the latest tactics in the content marketing field and show how they mastered social media. There are …
Yudelson adapts McCarthy’s Four P’s for the twenty-first century
Adapting the McCarthy’s Four P’s for the Twenty-First Century by Julian Yudelson is a rich modernisation of some of the founding marketing theories. What are McCarthy’s Four P’s? The main objective of this article is to redefine the 4P’s to the evolved, consumer-orientated business world. During the 60s and 70s …
Top Worldwide Marketing and Advertising Industry Associations
Are you looking for any industry association regarding marketing and advertising? And you are confused about which industry is most reputable to join? Then do not worry about it, here we will discuss top marketing and advertising industry associations from around the world to join. Firstly, you need to know …
Best examples of ASMR in advertising
What is ASMR? Viral content, it makes the world go round in this share economy. Everyone has liked or shared a Rickoll video, planking attempt, or a LOLcat meme. One of the latest share-worthy trends is Autonomous Sensory Meridian Response (ASMR). Searching on YouTube brings up millions of results. Some …
Advertising videos to watch during isolation
It is a strange time in the world. Take some time out to tune into some videos about marketing, content and advertising and learn some new information. Graphic design inspired by creativity David Carson’s work as a graphic designer reshaped the industry and injected creativity into the design field with …
The business of Levitt’s Marketing Myopia
Theodore Levitt’s Marketing Myopia is a profound marketing article giving an astounding perspective of doing business. What is Levitt’s Marketing Myopia? The main objectives of this article are to refocus businesses on customer needs. Rather than the production of goods and services of a business. It also highlights a companies …
What is marketing? The Concept of the Marketing Mix by Neil H. Borden
The Concept of the Marketing Mix written by Neil H. Borden. Borden is a marketing and advertisement professor at the Harvard Business School and he is also a Former President of the American Marketing Association. In his concept of Marketing Mix, Borden puts advertising as the central element of the …