10 Tools to Make Your Social Media Game Stronger

Social media can be a game-changer for all sorts of businesses. However, if you don’t have the right tools it can be a huge job of content writing, sourcing images, publishing approval processes, posting schedules and reporting. Here are the top ten tools that make your social media game stronger.

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Hootsuite

Hootsuite is an easy to use social media management tool that can help your business reach a wider audience in the right way, and keep a handle on everything. Social media can be a delicate balance of effort and budget, and a tool like Hootsuite makes it possible to measure and analyze everything all in one place.

Localytics

Localytics helps your social media strategies really shine. It can give you insights to the best content to share on each social channel to best engage with your audience. Localytics can also show you the best place to host your videos or photos, to drive more traffic to your business’ website.

Buffer

Social media users love Buffer. This is a free tool that helps you schedule tweets in advance. It works in four easy steps: schedule tweets, build an audience, find your audience, and post. This social media scheduling tool will help you to spend more time doing what you love and less time trying to keep up with the social media conversations. Posts can be scheduled to go out at the right time and to the right audience.

Zoom

Video Social media users love videos. These tools are perfect for those who already have a YouTube channel and for those who are just getting started. With this social media tool you can easily upload and share videos directly to Facebook, Twitter, LinkedIn and more. The ZoomVideo app is available on the Google Play Store and on the App store.

Sprout Social

Sprout Social is a favourite tool for making sure that each social media site and platform you’re using is optimized for the type of social engagement that you want. They provide you with a variety of tools for taking control of each social platform you’re using and doing the best job that you can of developing content, creating ads and executing your campaigns. They also provide you with a special free tool, called Social Context – which helps you figure out which social media platform works best for your business. Sprout Social is available for all types of businesses whether you’re selling real estate, gourmet coffee, fine art, decorating services or any other type of business. Buffer Buffer is another great social media tool.

Adobe Photoshop

Adobe Photoshop is one of the most popular tools used for business imaging. Whether you are looking to create a professional image or an edgy photograph, this tool is well worth the money. You can easily format photos, adjust colour and brightness, and add text or design elements to your content. Cron Software Cron is one of the most popular web marketing tools available. It allows you to create and send automated marketing campaigns to your website visitors. By categorizing your visitors on your website, you can create different campaigns based on their interests and preferences. This is a cost-effective way to send targeted messages to your website visitors.

Giphy

As a business, images are extremely important. Using a Giphy can be a simple and easy way to tap into your audience’s enjoyment of memes. As the experts say, “A picture says a thousand words.” They are really hard to forget.

Canva

Founded in 2010, Canva is a professional design tool that allows users to upload photos, write text and add templates to any page they create. It can be a great free resource to build templates that can be pasted onto a website, and can generate work for graphic designers.

Tagboard

Tagboard is a social bookmarking service, allowing its users to track up to 15 tags at a time. It’s a simple tool, but can prove to be helpful.

PostPlanner

PostPlanner is a free web application that allows users to create automated social media posts. With the right content structure, it’s an easy way to break up content and send out regular social media posts.

SumoMe

SumoMe is the best tool out there to manage all of your social media accounts. It’s built on the back of a number of prior blogging and web hosting companies. The management suite will provide you with the ability to manage all of your social profiles. The following features all rely on one master dashboard that allows you to manage all of your accounts.

Everything is separated into the following categories: Twitter Facebook Instagram Tumblr Github Subreddits Forums Forums/Blogs In the Dashboard, you have the ability to easily check your status on Twitter, Facebook, and other networks as well as post messages and other items, manage your profile, and approve posts. SumoMe If you can’t use the dashboard, all of your accounts are listed on one page.

MeetEdgar

MeetEdgar is a virtual assistant that can help you build an excellent social media presence. Not only does this user-friendly dashboard let you create and schedule posts on social media networks, but it offers a myriad of other helpful features for managing your marketing presence online. There’s a status report on social media interactions, a historical view of your posts, and social media analytics tools to help you find your ideal market. One of the best features is the ability to share your social media posts to Twitter, Facebook, LinkedIn and Pinterest.

Tailwind for Pinterest

If you have any kind of social media presence on Pinterest then you really should use Tailwind for Pinterest. Tailwind allows you to create product pins, share images with pre-set posting intervals, manage your visibility and will even clean up your pins with image recognition so you can reuse images that have already been seen.

Tailwind is a must-have tool if you want your Pinterest pages to be taken seriously.

Reporting Services

Websites and online analytics tools are essential for running social media campaigns and gathering analytics. There are a ton of tools for posting on Twitter and Facebook, as well as tracking the performance of those posts.

However, when it comes to analyzing what works and what doesn’t, many of those analytics tools do not offer this functionality. There are many different services that can be used to do this type of reporting. But for quick insights that are right at your fingertips, make use of one of these services.