Marketing, Advertising & Content Tools
Online business tools
Digital marketing is constantly changing and evolving. If you’re a marketer, it can be hard to keep up with all the new trends, strategies, and technologies. But if you love what you do, staying on top of the latest digital marketing innovations shouldn’t feel like work. In this blog post, …
Do you know what an SSL certificate is? Or how does it improve your website security? What about the impact on SEO? What is an SSL certificate? Most websites these days use SSL certificates to secure their sites from attackers trying to steal your data. This is not to say …
You’ve decided to make a website in WordPress. It’s a great platform, but you need to set it up correctly from the start or you will have all sorts of issues. Luckily we have put together a step-by-step guide on how to set up WordPress and successfully launch your website …
There are many website platforms, or content management systems (CMS), on the market. But how do you know which is the best one for your business website? Here in this article, we review two of the most popular website platforms – WordPress compared to Squarespace. What are the differences …
Do you want to improve your website? User Experience is a great place to start. Here are 10 Simple Tips for Improving Your Website’s User Experience (UX). Understand what User Experience is When you think of user experience, you are likely to think of the website when you go to …
Plugins are a great way to improve the user experience, increase the website speed and increase functionality. Here are the best WordPress plugins to improve your site. Jetpack by WordPress.com This plugin has nearly one million active installs, and its version 4 has gotten improved performance and stability. There are …
There are several digital marketing metrics you should measure on your website. Google Analytics can provide this data. Find out how. What are the metrics to measure on Google Analytics? Think of these metrics as the real digital marketing ROI to your website. Query Optimization – What are you selling, …
SEO is a constantly evolving space in digital marketing. The algorithms for search engines have regular updates that impact your search engine results page ranking. Now is the perfect time to prepare your SEO for 2022. The SEO landscape in 2022 While Google has not released any date for the …
Websites are an integral part of any business and the most important part of your digital marketing toolkit. There is always room for improvement in the website user experience for your target audience. User Experience Matters The next best step to making your website better for users is to listen …
Content is king. Or so they say. When your pressed for time or have a bad case of writers’ block, you can turn to your old performing content and repurpose it for some great quick wins. This is a proven way to grow your audience from already successful content. Find …